How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing you can do for your music business as well as your music career all together. You know it’s a thing that must be handled and if you’re not making efforts to understand how to market your music better then you should know that, at least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at at this time and determine whether or not you know and understand just what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is important to realize you’ll be investing many your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll desire to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one or even two of the key components without the essential third aspect in a music advertising campaign won’t bring in maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Virtual Reality Don’t get me wrong, getting your name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much far better you’d be if you visited work on these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements that are most productive for your music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music all the time. Approach this with precision and a company direction and your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know you are for real. That you value them. You are here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s better to talk about these exact things than it is to create them happen in your career but this is exactly what the music business is about so incorporating these procedures into your music business campaign is a must, or you merely won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper but the truth is that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll require the sale solution to often and forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and at once out there and do a couple of music marketing, but if you are not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame press releases that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. See the press release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my friend is a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All the band wants is the money. For a few unknown reason the band is expecting us to head on over to the link included in their press release and go through the buy button. But where’s the connection? What about the awareness we need BEFORE they ask for the sale?
How To Market Your Music More Effectively