Are you looking for a way to shake up the look of your ecommerce store? Whether you’re just starting out and need to build an eye-catching shop, or if it’s time for a fresh makeover that’ll attract more customers, revamping your online retailing space can be easier than you think. In this post, we’ll show you 5 simple steps suggested by the top ecommerce designers Toronto on how to update the look of your ecommerce store so that it stands out in search results and draws customers in. For expert tips on sprucing up the design of your store with minimal effort, read on!
1- Evaluate Your Current Design: Before making any changes to your store, it’s important to first evaluate its current design. Take the time to browse through each page and look for elements that don’t fit with your goals or no longer support your brand. Are there too many colors? Too much clutter? An overwhelming amount of text? Identify what needs changing so you can focus on improving in those areas.
2- Use Clean Lines and Whitespace: The key to a modern, attractive design is clean lines and whitespace. When creating or refreshing the look of your ecommerce site, make sure to include plenty of empty space between elements instead of cramming them together. This will help draw attention to specific points of interest on the page and make it easier for viewers to take in the content.
3- Add Images and Video: When done correctly, images and video can give your store a professional look that will catch customers’ eyes. The trick is to select high-quality visuals that relate to your brand and products. If you’re selling clothes, for example, include pictures of people wearing them or animated videos showing how they fit. This will help shoppers make better decisions since they’ll be able to see how the product looks on others before purchasing.
4- Update Your Colors & Fonts: A big part of designing an effective ecommerce shop is selecting colors and fonts that are both aesthetically pleasing and consistent with your branding. Make sure to pick colors that work together harmoniously and fonts that are easy to read. Remember, these elements are the first thing customers will see when they visit your site, so make sure they reflect the quality of your products and services!
5- Focus On User Experience: At its core, ecommerce is about providing a great customer experience. To ensure shoppers have an enjoyable time perusing your store, focus on creating a user-friendly layout with intuitive navigation and clear calls to action. Make sure product descriptions are up-to-date and accurate and include helpful images or videos if possible. With a few simple changes, you can give your ecommerce store an attractive new look that’ll draw in more visitors and help improve sales.